AI Speeds Up Ad Generation and Improves Testing
From Firefly to Performance Max, AI is accelerating every stage of creative testing. This report breaks down how marketing teams can pair generation and analytics tools to rapidly optimize campaigns.
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3 AI Tools That Explode Ad Creation
AI ad generators are reshaping user acquisition. In this Applied Intelligence feature, we benchmark the top tools—Creatify, Pippit, and TikTok’s Symphony—to reveal how studios can scale UGC-style video ads that actually convert.
AI Art Will Revolutionize Gaming, Just Not All at Once
Generative art is transforming concept design—but not final assets. This foundational report explores where AI art delivers value for studios today and what technical and legal hurdles remain.
How To Use AI To Supercharge Ad Creation and Testing
From creation to analytics, AI now powers the full ad lifecycle. This report reveals how marketing teams are pairing AI image, video, and voice tools to produce more effective campaigns—faster than ever.